Featured Posts

the people are occupied

Is January a good time for accountants to be marketing?

I've been observing accountants over the last month or so. There seems to be a split in how they are coping with the January SA silly season. There are some (actually pretty smug) … [Read More...]

13 things every new accountant blogger needs to know

You've taken the plunge... And there is a lovely shiny new blog, just waiting for you to start blogging with. I'm often asked by accountants how they get started blogging. So … [Read More...]

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Tax is a magic word!

Let's just say when my business partner and I realised the extend of our corporation tax bill, tax was definitely not a magic word - dirty word maybe. So, why is tax a magic … [Read More...]

cats eyes watching u

Is your target client with the wrong advisor?

Not every client is suitable for a big 4 accountancy firm. No surprises there then. Not every client is suitable for a sole practitioner accountant operating out of his … [Read More...]

Scoring Soccer Goal

The easy way to stopping new (or old!) competitors nicking your clients

My client proudly reported her two new client wins. Just as I was about to start celebrating, she then mentioned in a quiet voice that she had lost two new clients. They had … [Read More...]

flowers and bee

How to identify a ‘hot’ prospect!

A 'hot' prospect? It's enough to make a professional with business development responsibility start to salivate! But, what do we actually mean by a hot prospect or as we often … [Read More...]

clientno9

Committed? Or need committing?

I read a great article my Mark Shaw on how small businesses are not really committing to Twitter. This also echoes my experience, not just with twitter but social media as a … [Read More...]

Cable Plugs

How to be confident where your next lead is coming from

If I asked you now, would you be able to tell me where your next lead was likely to come from? How many of us could narrow down to a handful of sources where our next lead was … [Read More...]

The Excedia Group

The Excedia Group Ltd brings clarity, perspective and knowledge to professionals and business owners helping them achieve their business goals. 'venture-Now', 'The Executive Village', 'The Efficiency Coach', 'Heather Townsend' are trading names of The Excedia Group.

The Excedia Group Ltd is a company registered in England and Wales; Company Number: 7448839

Registered Office: Home Ground Barn, Pury Hill Business Park, Alderton Road, Towcester, Northants, NN12 7LS