Featured Posts

How hard are you making your content work for you?
May 1, 2012 By Heather Townsend · 2 Comments
I was speaking today to a client who I ran a networking workshop for her sales and marketing team about 2 months ago. As we talked we discussed how behaviours were changing amongst … [Read More...]

3 sensible outsourcing decisions every small accountancy practice needs to take
April 25, 2012 By Heather Townsend · Leave a Comment
In this blog post, we are going to look at sensible (and should I say essential) outsourcing decisions, which every small accountancy practice should opt for. Now, this … [Read More...]

I don’t know where my leads are coming from every month…
April 24, 2012 By Heather Townsend · Leave a Comment
I was sitting down with one of my favourite clients for our scores on the doors monthly KPI review. As always we look at her marketing activity and the leads it is producing. As … [Read More...]

What assumptions are killing your new business development efforts
April 23, 2012 By Jon Baker · Leave a Comment
My jaw dropped, I stared dumbstruck. Have you ever been shocked by the announcement of a good friend? I was having dinner with an old friend. You know the sort; you have … [Read More...]

7 strategic partnerships every accountant should have in place – Part 2
April 18, 2012 By Heather Townsend · Leave a Comment
continued from yesterday.... IFA If you have done your maths you will have realised that there are only five people here in this list and seven different types of strategic … [Read More...]

7 strategic partnership every accountant should have in place – Part 1
April 17, 2012 By Heather Townsend · Leave a Comment
I’ve been thinking a little more laterally about good referral partners for accountants. (I know, I should get out more…) My thinking has come about from the fact that most … [Read More...]

How to get more value from your clients without having to upsell them a thing – part 2
April 13, 2012 By Heather Townsend · Leave a Comment
continued from yesterday's blog Mine their network for referrals Most client’s networks will typically include many other organisations similar to themselves. This means that … [Read More...]

How to get more value from your clients without having to upsell them a thing – part 1
April 12, 2012 By Heather Townsend · Leave a Comment
If you have recently completed a client portfolio analysis, you will know that you have several existing clients who are unlikely to pay more to use your services. This doesn’t … [Read More...]
The Excedia Group
The Excedia Group Ltd brings clarity, perspective and knowledge to professionals and business owners helping them achieve their business goals. 'venture-Now', 'The Executive Village', 'The Efficiency Coach', 'Heather Townsend' are trading names of The Excedia Group.
The Excedia Group Ltd is a company registered in England and Wales; Company Number: 7448839
Registered Office: Home Ground Barn, Pury Hill Business Park, Alderton Road, Towcester, Northants, NN12 7LS






Heather helps professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, she accidentally became a writer and used her knowledge on social media to write the current best-selling and award-winning book on networking,
Jon Baker is a Business Coach, Sales Trainer and Experienced Public Speaker. Jon specialises in working with partners and owners from the smaller professional practices.