Featured Posts

How one small B&B gave me far better service than a £400 night 5 star hotel
June 19, 2013 By Heather Townsend · Leave a Comment
My husband's Nan lives in Lowestoft, which is just a bit too far for us to make it there and back in one day. Which means we tend to head over there a couple of times in the year, … [Read More...]

3 ways to check if your firm is guilty of ‘me too’ marketing
June 18, 2013 By Heather Townsend · Leave a Comment
As I wait to catch my train into London, 3 posters caught my eye. They were all encouraging me to bake cakes to raise money for charity. Now those that know me will know that I am … [Read More...]

Are you an integrated firm, or a collection of sole practitioners?
June 12, 2013 By Heather Townsend · Leave a Comment
I recently had the delightful experience of listening to some live jazz. Now, I love live music and if it is easy listening jazz, I'm halfway to heaven. The jazz trio actually … [Read More...]

4 ways you stop your fee earners from converting leads to clients
June 11, 2013 By Heather Townsend · Leave a Comment
I was talking with a partner in a mid-tier accountancy firm, and he complained to me that "if only we were better at converting the opportunities that came our way" I think I … [Read More...]

STOP hiding the marketing department’s crayons if you want to generate leads from your website
June 4, 2013 By Heather Townsend · Leave a Comment
In last week's blog by Jon Baker he mentioned that if you stripped away the branding from most mid-tier accountancy practices websites, you wouldn't be able to tell the difference … [Read More...]

4 remedies needed to stop random acts of marketing in your firm
May 29, 2013 By Heather Townsend · Leave a Comment
It never ceases to amaze me how many random acts of marketing will take place in a firm - but how much red tape and scrutiny happens to the firm's training budget. If you were to … [Read More...]

What’s hot in marketing for mid-tier accountancy practices?
May 28, 2013 By Jon Baker · Leave a Comment
A few weeks ago Jon Baker wrote a blog about what's hot in marketing for small accountancy practices. Jon leads our small professional practices team here at Excedia. Having read … [Read More...]

Are all lawyers and accountants coachable?
May 22, 2013 By Jon Baker · Leave a Comment
Jon Baker, who heads up the small professional practices team for Excedia, asks whether all professionals, such as lawyers and accountants, are coachable. Over to you … [Read More...]
The Excedia Group
The Excedia Group Ltd brings clarity, perspective and knowledge to professionals and business owners helping them achieve their business goals. 'venture-Now', 'The Executive Village', 'The Efficiency Coach', 'Heather Townsend' are trading names of The Excedia Group.
The Excedia Group Ltd is a company registered in England and Wales; Company Number: 7448839
Registered Office: Home Ground Barn, Pury Hill Business Park, Alderton Road, Towcester, Northants, NN12 7LS
Heather helps professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, she accidentally became a writer and used her knowledge on social media to write the current best-selling and award-winning book on networking,